Edenrobe introduced 14 fragrances under their new division “Edenrobe Beauty” recently in a high-end launch event which held in Karachi with celebrities, socialites and influencers in attendance.

This auspicious event not only witnessed the fragrance reveal but also a magnificent performance by the latest heartthrob Asim Azhar. Making the audience groove to his songs, Asim was indeed a show stealer.

The night experienced a star studded rendezvous along with the twirl of charming fragrances, where out of 14 fragrances, 2 were revealed by Fawaz Dandia. Two renowned models Hasnain Lehri and Sabeeka Imam introduced rest of the 12 fragrances as the showstoppers. The fragrance collection comprises of 5 each for men and women and 4 Arabic fragrances. The night also had a number of socialites, corporates and business heads and bloggers in attendance to keep the event in the limelight.

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